It’s been exactly one week after VELD Music Festival and I can’t get the feeling of those two glorious days out of my mind. Nor can’t I stop talking about it with friends, or looking back at pictures, searching hash tags about it on Twitter, or listening to track lists from all the artists that performed on that epic weekend.
If you have a passion for electronic dance music then VELD Fest was the place to be, August 4th and 5th at Downsview Park, Toronto. This city has certainly out done itself this time. It was the highlight of the summer and has placed Toronto on the map for an EDM Festival hot spot. With the successes of this year, there is no doubt that there will be another one next year, bigger, brighter, better.
Despite the 40 degree humidity, the scent of cigarettes and weed that filled my lungs with each breath I took, the manure covered ground in the Bacardi tent, the disgusting porta-potties, the hour long line to re-fill water, and the overpriced booze; it was one of the best experiences of my life.
It all started in April when Ink Entertainment first announced this summer’s hottest EDM festival. By only naming two headliners (Avicii and Deaudmau5) buzz about the event spread like wild fire throughout Toronto and surrounding cities. When the 1st batch of tickets went on sale later that month, they were sold out in less than 10min; causing servers to crash and making customers pay the next fee up. (From 89.99 to 114.99)
During the weeks leading up to the big day, more and more DJ’s were announced, increasing ticket sales and ticket price. Just a few days before the festival, general admission tickets were over $200, while VIP was close to $400.
Z103, a sponsor for the event, had a lot to do with the hype. From since about June they have been giving away tones of free VIP and general admission wrist bands, as well as dedicating much of their air time promoting the event. Up until the day before the festival Z103 was giving out four packs of wristbands to each caller almost every hour.
So was VELD worth four months of hype? It certainly was, living well past its expectations.
Drop after drop each DJ had the crowd begging for more, the sensation it created was too much for words.
Despite the scorching sun on Saturday, day one of VELD was a huge success.
Upon entering the park for the first time it was clear that everyone was here for one thing and one thing only: The music and appreciating the best of what electronic dance had to offer.
The 10 min showers that rolled through soaking the crowd during Steve Angello’s set was a huge relief from the heat. Dancing in the rain never felt so good. Fans were blown away as each performer gave it their all ensuring energy was maintained throughout the crowd.
One successful aspect of VELD was that it contained two stages, the main stage and the Bacardi Tent, located strategically across the park from each other. Each stage hosted top DJ’s from around the world, helping to diverse the estimated 50,000 people expected to attend. It’s important to note that the Bacardi tent was cleverly located on the way to the countless rows of portable toilets and hand sanitizers, so one could not help but dance as they made their way to the washrooms.